The 2023 Toyota Prius
Renowned as the world’s first production hybrid car, the legendary Prius is all-new for 2023. Built on the second-generation TNGA-C platform, the 2023 Prius features an athletic silhouette and modern Japanese design that excites. Significantly improved driving performance comes from the new 5th generation hybrid powertrain and standard electric all-wheel-drive system, combining accessible electrification with spirited performance. Intelligent features abound, including the newest Toyota Multimedia system and Toyota Safety Sense 3.0. Available in two grades XLE and Limited, the Toyota Prius builds on its sustainable legacy, poised to take you on your next adventure.
Featured Prius Models
Building on a legacy of performance, the Prius 5th generation hybrid powertrain and 2.0L engine deliver enhanced acceleration with 196 HP and a 0-100 km/h time of 7.2 seconds. The standard Electronic On-Demand AWD system ensures driving stability when starting off in any condition.
Toyota Multimedia System
Toyota Multimedia features standard wireless Apple CarPlay and Android Auto and a suite of Connected Services like Remote Connect (3-year trial), Safety Connect (up to 10-yr. trial) Service Connect (up to 10-yr. trial), and available Drive Connect to help you stay safe and informed while simplifying your everyday life.
Advanced Peace of Mind
With Toyota Safety Sense 3.0 the 2023 Prius doesn’t compromise on safety. Our most advanced suite of active safety features comes with new capabilities that includes an enhanced Pre-Collision System to help support your awareness, especially at intersections. Taking peace of mind to a whole new level.